The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power books –

A trio of experts on high tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion dollar companies Managers and entrepreneurs in the digital era must learn to live in two worldsthe conventional economy and the platform economy Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible Platforms create economic value far beyond what we see in conventional companiesThe Business of Platforms is an invaluable, in depth look at platform strategy and digital innovation Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives They explain how these new entities differ from the powerful corporations of the past They also question whether there are limits to the market dominance and expansion of these digital juggernauts Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from and Apple to Microsoft, Facebook, and Googleall dominant players in shaping the global economy, the future of work, and the political world we now face

13 thoughts on “The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

  1. Salvatore Genovese Salvatore Genovese says:

    This is an excellent primer on digital platforms written by known scholars in the field I think it would be great for everyone who seeks a greater understanding of digital platforms The book is rich in content and covers the essentials on digital platforms from a business oriented perspective Overall, the book has given me a greater understanding of digital platforms and industry dynamics For the curious Joe, the book is a good start and an appetizer Hence, the book deserves its four stars If your curiosity has not been satiated the book provides many references for further reading The authors themselves have worked extensively on that subject which I recommend as well.

  2. Bora Altuncevahir Bora Altuncevahir says:

    Ich bin Hochschullehrer im Bereich Innovationsmanagement und setze dieses Buch in meinen Lehrinhalten ein Das Buch richtet sich nicht nur an Akademiker, sondern liefert auch einen wertvollen Beitrag an anwendungsorientierte Personen, die sich mit digitalen Plattformen und Gesch ftsmodellen auseinandersetzen Das Buch bietet fundierte theoretische und praktischen Inhalte und geht mit dem Thema auch kritisch um.

  3. M J POOLE M J POOLE says:

    A highly accessible, authoritative work that introduces and discusses the new business model of digital platforms, which has had an immense impact on the world in recent years From introducing the economics behind platforms, to defining its types, to providing strategies and predictions for the future, this book covers much, yet is grounded in numerous real case examples A highly welcome addition to the nascent literature on digital platforms Though the authors aim to provide a practical manual for platform owners and developers, this book is highly recommended to anyone interested in the confluence of business, economics and technology.

  4. Amir Z. Amir Z. says:

    The books has written in very simple language , very knowledgeable about platforms ,past , current and future of platform Many useful details about platform and its environment as well as analysing business strategy of all famous and profitable platform I definitely recommend to read if you would like to know about platforms.

  5. Denis Gauvreau Denis Gauvreau says:

    This book counts as one of the most informative and instructive mentors that one can hope for as a guide through the practicals of building and running platform operations It is accessible and matter of a fact in defining the basic concepts underlying platforms, in its coverage of numerous benchmarks, as well as in providing pragmatic recommendations for the development of a platform business This book also tells the story of the astonishing shift in trade and work practices over the last two decades Denis Gauvreau, Director of Innovation and Business Development, Polytechnique Montr al

  6. Angelo Ciribini Angelo Ciribini says:

    Il saggio tratta in maniera molto esaustiva il fenomeno del platform capitalism, proponendo una accurata tassonomia delle piattaforme digitali.La trattazione mette in evidenza le condizioni entro le quali agisca e sia possibile avviare o rilevare una piattaforma digitale, distinguendo tra piattaforme focalizzate sulle innovazioni o sulle transazioni, facendo risaltare le cosiddette societ ibride.Dal punto di vista di chi si occupa della platformization nell ambito del settore della costruzione e dell immobiliare, vale a dire dell ambiente costruito, il testo particolarmente utile per comprendere in che termini le logiche immateriali delle industry platform possano incontrare quelle tangibili delle product platform del real world.The book does deal on quite an effective way with the platform capitalism, providing a careful and detailed taxonomy concerning the digital platforms.The essay highlights how a platform behaves and might be established or bought, depending on the different ultimate nature of the transaction or innovation platforms, emphasizing the hybrid companies role.Those who investigate the AECO Industry s platformization could gain profit from the book because it does allow to realize how the intangible rationales proper to the industry platforms could meet the tangible product platforms stemming from the real world.

  7. Carlos Vitoria Carlos Vitoria says:

    Clear and concise articulation of the key levers that drive platform success, it goes far beyond the basics on network effects and gets deeper into the defining features and main differences between transaction vs innovation platforms I really liked the four steps to building a platform and the chapter on common mistakes A must read for anybody dealing with platform in any capacity.

  8. Michaël Bikard Michaël Bikard says:

    This is a really great book Well written, clear, insightful It encapsulates many of the key lessons that managers and policymakers need to know about platforms The book also includes many colorful examples of failures and successes by small and large firms alike.My favourite part of the book is Chapter 6 about the dark side of platforms These days, we clearly see in the news that platforms can have horrible consequences on society if they are mismanaged The mismanagement of platforms has already had disastrous consequences on democracies, leading to social unrest, to the erosion of democracies, and in some cases to actual physical violence e.g., Myanmar There is a general need to understand what platforms are and how they work if we want to stop this dangerous trend.This is why reading this book is so important, and so urgent.

  9. Fernando Teixeira da Silva Fernando Teixeira da Silva says:

    Amazing content for those who are seeking a deeper understanding of a platform business dynamics Deep research and lots of insight from the real world of business A must read, definitely.

  10. Esclarmonde Esclarmonde says:

    Excellent book

  11. Andreas Goeldi Andreas Goeldi says:

    This book excels at explaining the complex economics of digital platforms from many different perspectives and in a highly approachable way, using countless striking examples It is a must read for anybody involved with the digital economy, be it from a business perspective or from an investment or political point of view.The dominant technology companies of our era have one thing in common They re platform businesses Understanding the unique dynamics of digital platforms is important than ever for entrepreneurs, executives, investors and tech employees alike The book not only delivers deep insights into the mechanics behind digital platforms, it also contains concrete guidelines for practicioners who are building or competing against platform businesses.Needless to say, digital platforms have recently experienced plenty of criticism, and the authors don t shy away from the controversial aspects of the topic A whole chapter is devoted to topics like privacy, antitrust concerns and fairness.Highly recommended.

  12. jcn jcn says:

    This is actual a great book I think it would be great for investors, entrepreneurs, businessmen, and people curious about the concept of a platform.This book is about modern digital platforms and gives a good discussion of many of present day businesses involved , Apple, Facebook,.etc It includes some fascinating stories about companies and their platforms One story is the battle for eCommerce in China between eBay and Alibaba I never realized how clever Jack Ma is This story follows Jack Ma verse Meg Whitman through the strategies involved in business A lot of interesting detail, but they do not cover some of controversial elements involved They only make a brief reference to a Chinese business in China, and no reference to government interference in the struggle The book shows a lot of research into the details of business It is a little dry at times, but mentions many issues I never would have thought of.The concept of platform is interesting as a modern word for the whole element of life and culture As human and animal cultures have evolved new powerful entities have evolved with us The interaction that occurs on the earth the platforms follow In many ways English has become a platform in the modern world There are too many languages to serve communication between billions of people And languages and speech were platforms the pushed life forms toward human beings This helped start the process of human proliferation As each new construct of nature evolves it explodes into the space available Life appears to be a construct of chemical interactions Who knows what new constructs exist in older cultures in the Cosmos Enough philosophy for now.Maybe digital platform are powerful then we think.

  13. Becca Moran Becca Moran says:

    This book impressively distills a tremendous amount of research into a short list of key lessons It provides valuable perspective for anyone working for a platform business or thinking about building one I found the sections on platform curation and the importance of building trust to be particularly insightful It s an honest take on why platform strategy is ultimately important than having the best product.