Lesen Lesening Kostenlosmium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides) – Albawater.co

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of developmentYour freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don t fully understand the impact that small changes can have on revenue In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model Freemium Economics de mystifies the freemium model through an exploration of its core, data oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launchBy reading Freemium Economics, you willLearn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post launch Includes a detailed explanation of the lifetime customer value LCV calculation and step by step instructions for implementing key performance indicators in a simple, universally accessible tool like Excel


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