Prime The End of Overeating: Taking control of our insatiable appetite (English Edition)Autor David Kessler –

Uncover the truth behind our food addiction and learn how to break the cycle Many of us find ourselves powerless in front of a bag of crisps, a packet of biscuits, the last slice of pizza Why is it that we simply cant say no InThe End of Overeating David Kessler, the man who took on the tobacco industry, exposes how modern food manufacturers have hijacked the brains of millions by turning our meals into perfectly engineered portions of fat, salt and sugar, turning us into addicts in the process The result is a ticking time bomb of growing obesity, heart conditions and a mass of health problems around the globe Examining why were so often powerless in the face of such food, Kessler reveals how our appetites have been and are increasingly hijacked by hyper palatable foods that encourage us to keep eating all the time With a special focus on the growing problems in the UK and Europe, Kessler lays out a clear plan and vital tools for reclaiming control over our cravings

13 thoughts on “The End of Overeating: Taking control of our insatiable appetite (English Edition)

  1. M.S. M.S. says:

    I recommend this book to anyone who knows they are overeating or want to know about the psychology of eating It will help you to be conscious and aware of food and in effect can also help you to lose weight in the long term.

  2. DMK DMK says:

    Ein absolut tolles Buch zum Thema Essen , das einem die Augen ffnet Setzt sich vor allem mit der Food Industry und den Methoden, wie schlechtes Essen Sucht verursacht, auseinander

  3. Customer Customer says:

    I really wanted to like the book and receive some useful advice about emotional relationship with food and the cause of overeating The first 90 % of the book was completely useless explaining that fries contain fat is this seriously news to anyone , towards the end it builds up to this revolutionary solution When you want to eat something, just don t eat it because it s not good for you Seriously if it were that simple nobody would need the book.

  4. Donald Mitchell Donald Mitchell says:

    For the love of money is a root of all sorts of evil, and some by longing for it have wandered away from the faith and pierced themselves with many griefs 1 Timothy 6 10Anyone who reads this book should be outraged at the food industry and the people in Congress who protect them In 1906 Upton Sinclair wrote the The Jungle which exposed the bad practices in the meatpacking industry As a result, consumers woke up and demanded reform I hope that Dr David Kessler s book, The End of Overeating, will have the same effect.As I read this book, I was also reminded of how tobacco executives used to spike their products to make them addictive while testifying in public that no one could ever be addicted to tobacco.I did a lot of consulting for food manufacturers and restaurant companies as a young consultant That experience made me complacent about thinking that I knew about industry practices What Dr Kessler shares here shocked me in terms of how much has been learned about how to make food addictive, especially by using the kinds of foods that will make a person obese and subject to many serious diseases.I think the most important part of this book comes on pages 247 and 248 where Dr Kessler proposes these important reforms 1 Restaurants list the calorie counts of every item on their menus.2 All food products should list on their labels in a prominent way the percentage of added sugars, refined carbohydrates, and fats that are in the item.3 A well funded public education program should describe the unhealthy consequences of eating food loaded with extra sugar, fat, and salt.4 Food marketing should be monitored and exposed where makers of products are attempting to create addictions.The book begins by explaining based on scientific studies how we crave added fat, sugar, and salt Dr Kessler then explains how the food industry seeks to orchestrate those ingredients to make products irresistible He goes on to show with other studies how combining those ingredients in the right way creates an unhealthy addiction to consuming ever increasing quantities of those foods From there, he explains how other addictions are overcome and what the lessons are for overeating Next, he describes six potential ways to change your behaviors so that you can withdraw from addictive and compulsive eating whether you are overweight or not Finally, he talks about the public policy issues.Go tell someone about this book the next time you find yourself being attracted to an unhealthy food Your outrage will help distract you from harmful eating.

  5. Helena Vieira Helena Vieira says:

    The book isnt bad, however I expected a bit of it It describes how the food industry manipulates the products in order to makes us always want , but the author then keeps describing situations in several restaurants and describing in detail every ingredient of the food he order, which makes is a bit boring after some chapters He actually leaves the strategies to deal with the overeating right to the end and provides only a basic guideline, which most of people know I guess its not a bad bood for somebody who never read anything on the subject, but still I wish it would be a bit academic

  6. Dawn Elizabeth Dawn Elizabeth says:

    This is, as you would expect, a fascinating and scholarly review of the current state of the food industry and its cynical attempts to tempt us into hyperphagia in the face of an obesity epidemic It also provides a heartfelt and enlightened strategy for dealing with your disordered eating Detailed analysis of some very interesting research shows how our brains may respond to food or, precisely, how the brains of some of us respond to food I suspect, however, that new thinking and emerging science around obesity will show that Dr Kessler has missed some important points In his insistence that a calorie is a calorie and his dismissal of the wrongheaded ideas which suggest otherwise, he is failing to join the dots I am convinced that a fundamentally blinkered dogma underlies the inability of Science to unearth the facts behind obesity and that this evidence free calorific theory is hampering everyone s attempts to provide effective guidance to consumers and manufacturers alike Mainly because it s impossible to make the facts stack up.Time after time he looks at research results and finds interesting correlation but not causality When chapter upon chapter is repeated like this it begins to sound very persuasive He appears to have an answer too, but what he has in mind for us is a lifetime of abstinence and a constant, if diminishing, struggle with the availability of highly engineered food in our environment In essence, he is telling us we are inexorably addicted and we have to take steps to live with that I m all in favour of personal responsibility, unless there s an easier way.What if he s based all of this on the wrong assumptions What if, by avoiding carbohydrates but being relaxed about fat and salt intake these are the 3 elements he casts as an evil trinity , we can create a physiological environment that no longer sends hunger signals cues, priming etc to the brain all day long What if the very simple answer to damping down rogue neuronal activity lies in managing your insulin response I suspect it does and wish that Kessler and Taubes would compare notes to come up with a integrated theory that combines the findings of both arguments.He tells us his weight has fluctuated, but I doubt he s battling obesity If he were might he be able to take seriously the anomaly that he temptingly toys with in several places, that both under and overweight people overeat with different results When he asks questions about why that might be happening, he may well be able to find answers for the people who need it.That said, it s a great read and provides a horrifying insight into the way the food industry is moving Dr Kessler is in a position of great influence and I hope he uses it to tackle the food industry with the same courage that he directed towards the tobacco companies The biggest problem I see with that at the moment, is that no one is really sure because there really isn t enough compelling evidence exactly what the guidelines for a healthy diet should be.

  7. og505 og505 says:

    This is not your average diet book Kessler spends most of the book thoroughly exploring the reasons and research behind WHY we overeat, including how the food industry manipulates us into wanting of their junk food products Overeating is not just a matter of eating food that tastes good rather, we fall into self destructive habits of eating which are extremely hard to break The book is a great read, combining case examples of overeaters to relate to, interviews, statistics, and research about overeating which lead to many aha moments for the reader You will never look at food the same way again.My only qualm with this book is, as other reviewers have mentioned, that the author doesn t propose a clear cut treatment for overeating The steps toward treatment are sort of implied by the research on overeating presented in the book we need to sever our emotional connection to food, avoid the cues to make us overeat, etc but it would ve been nice to have received practical advice on how to overcome eating The first part of the book is fantastic but the end fizzles out a bit for this reason This book has definitely changed my life and the way I look at food I would even say my eating habits have changed for the positive however, I am still looking for a book which gives a practical guide to treating my overeating in combination with the sort of excellent research that Kessler includes.

  8. Silver Surfer Silver Surfer says:

    I read this book in America and it put me off American fast food completely It is a very well written, clear, concise and damning expose of how the commonly enjoyed fast food items on American menus and now in the UK too are cooked, making me realise just how unhealthy it is and how the producers manage to make it addictive By the time you have read and fully digested exactly how many times food is deep fried before serving you will not want to eat another burger or nacho or pizza ever again At least, not pre cooked and reheated in the American fashion The title is slightly misleading, it s not a manual on how to diet, but really an explanation of why we should not want to consume the high fat, high corn syrup, refried, gargantuan offerings in the average American diner ever again.

  9. Nathan Hewitt Nathan Hewitt says:

    Excellent book A true awakening in the area of the choices we make in food Understanding the cause and effect of such action And how we can implement new behaviors to prevent overeating.Some could argue that this book is not high on solutions But people fail to realize that you do not need a solution when you understand the workings of your mind Because every action you take is under your control therefore it s your responsibility, your solution on how you wish to deal with your eating habits.Once you become aware of the very things that cause you to overeat and eat Then you will have the ability to dictate what kind of action you want to produce It is always a decision you make between yourself.

  10. J. Corstjens J. Corstjens says:

    In this book, David Kessler gives an in depth survey of how American food scientists and restauranteurs have worked their spell on us and it is shocking to the point of being comic to hear how they confection layers of fat, sugar and salt to keep us eating and For a UK reader, it is amusing than frightening it isn t quite possible to imagine such excesses arriving hereis it And sometimes confusing what are those Buffelo Wings he keeps writing about However, this is not really a book to help you lose weight Mr Kessler focuses on the intense food, marketing cues and dopamine releases a bit repetitive at times but less on the challenge of resisting it He plays down the role of dieting in creating the problem of compulsive eating and largely ignores the psychological effects of feeling unattractive and fetishising about being thin, which affect so many women dieters If you want to skip some of the science and hear about the human and psychological story, I recommendXtensity, Why 5% of Dieters Succeed Why Calorie Counting Always Fails What Makes Us Greedy How the Food Industry Keeps Us Fat It is based on exactly the same theory obesity is caused by our modern diet but offers a specific and user friendly solution.

  11. Vitta Vitta says:

    Having read the first few pages of this via the look inside function, I was positively salivating over it s arrival Imagine my dismay then, upon digesting the entire book within an hour and a half Seems David Kessler put all his stock in the shop window All that s out back is a lot of fluff and repetition This book is lacking all the insights I believed it would contain It s also very American which when you re talking about things like the corporate food supply chain that are very country specific, kind of diminishes its relevance to a British reader In short the first chapter is a great read The rest isn t.

  12. Howie Howie says:

    This is a very interesting book dealing with the reasons why we overeat and the additives the food industry is putting into our food to make it addictive.It s easy to dip in and out of when you have spare time to read and I d recommend it if you are on a diet regime or just for general interest

  13. R. Moore R. Moore says:

    Well, I did manage to read from end to end, but it is for the USA market than for here give it time It was an interesting book, but frankly it didn t tell me any thing that I didn t know already, what we get to eat ready made is mostly fat,sugar and rubbish, watch the TV at any given time and you will be bound to see a program, all about it sooner or later