[[ Prime ]] Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business UnusualAutor Yvon Chouinard – Albawater.co

Wonderful a moving autobiography, the story of a unique business, and a detailed blueprint for hope Jared Diamond, Pulitzer Prize winning author of Guns, Germs, and SteelFor everyone who is alternately outraged and depressed by the wave of greed that has been the hallmark of corporate America in the twenty first century, there is a name that inspires hope Yvon ChouinardUnique and compelling San Francisco ChronicleChouinard s biography, Let My People Go Surfing, reveals a fascinating and colorful characterFor all of our sakes, it seems the responsible thing for companies to do is follow Chouinard s ascent USA TodayNo matter what you do, you will find essential guidance and inspiration in Let My People Go SurfingDave Foreman, The Rewilding InstituteThe recipe is simple use less greed, investon people that work for you, and use all resources, including precious natural resources sparcelly Gilberto d Urso Mountain N Air BooksYvon Chouinard is the founder and owner of Patagonia, Inc based in Ventura, California He began in business by designing, manufacturing, and distributing rock climbing equipment in the late s His tinkering led to an improved ice ax that is the basis for modern ice ax design Inhe produced his first mail order catalog, a one page mimeographed sheet containing advice not to expect fast delivery during climbing season In , along with Craig Mathews, owner of West Yellowstone s Blue Ribbon Flies, he started One Percent for the Planet, an alliance of businesses that contribute at leastpercent of their net annual sales to groups on a list of researched and approved environmental organizations


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